A Smartwatch To Fight Childhood Obesity

Childhood obesity is a global issue. For some age groups, it's estimated to affect as high as 20 percent (WHO figures). However, we’re yet to see lifestyle technology that can combat this problem effectively.

Miiya is a dedicated smart watch for children to track movement and promote exercise, in the style of activity trackers for adults.  It establishes a target of one hour of physical activity, as recommended by the WHO guidelines.
Key Features:

- Miiya measures kids’ Inactivity / moderate activity / vigorous activity. Every period, Miiya determines the current state and will aggregate the total activity time.

- Superhero interactivity: the more exercise the kids get, the quicker their Miiya will become a superhero.
- After you achieve Superhero status, quests become available, to further motivate children.
- There is a complementary smartphone app for parents to see how much exercise their kids are getting.

Miiya’s algorithm detects the kind of activity the child is doing and aggregates the time for each type of activity each day. The smart watch uses a 9-axis IMU to assess bodily movement, filtering frequencies generated by the human body. When the child is active, Miiya will analyze the intensity level of the signal to determine if current physical activity is low, moderate or intense.
Miya is a product from Enerban, founded by two Belgian brothers Nicolas and Frédéric Bruneau. Their interest in a healthcare company grew out of their own personal experiences as fathers, and their concern for the futures of their children.
“Becoming a dad was an amazing undertaking. After a first entrepreneurial experience in energy sector, I decided to create technologies and products to make the life of my children easier. That's why I founded Miiya with my brother, Nicolas,” Frédéric says.
They come from a family of carers: their father a doctor, and their mother a nurse.
The founders and creators of Miiya believe that besides the ethical reasons for launching this product, this is a market ripe for a technology like Miiya.

Miiya has launched on crowdfunding platform Indiegogo to raise the $50,000 needed to bring Miiya to life! You can pre-order and support Miiya here.

Key Links:

Press Contact:

Michael Raven: michael@catchlondon.com +1(646) 645-4218

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